Timeless merino babywear for those precious early days.

Soft, breathable essentials designed to keep newborns comfortable from day one.

Discover Frankie Raine

Featured Collections

Sleep Gowns

Gift Sets

Hospital Bag Essentials

Soft, breathable merino sleep gowns designed for easy changes and restful nights.

Thoughtfully bundled merino essentials - perfect for baby showers and new beginnings.

The pieces you'll actually reach for in those first precious hours.

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Why Merino Matters for Your Newborn

Soft, breathable, and naturally temperature regulating, our Merino babywear keeps newborns cozy day and night - without overheating. Gentle on delicate skin, easy to wash, and designed for real life.

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Loved by Real Parents

"Beautiful quality, so warm and true to size! This is absolutely adorable on my little one!"

Tamar - Canterbury

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"I've purchased a number of items from Frankie Raine over the years as gifts but this time round its for my baby. The quality of clothing is great and so nice to be able t support local creatives."

Rachel - Auckland

"Love love love these! Thank you so much, they are perfect for our little man. Have been recommending your products to everyone!

Sarah - Kennington

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Helpful Tips for Newborn & Parents.