
ZQ Merino Babywear - Soft on skin, smart in all seasons, and locally made in NZ
Handcrafted from certified ZQ Merino for natural comfort, temperature control, and piece of mind.
Last Chance Colours ✨
Petal, Daffodil & Hollyhock are saying goodbye soon - don't miss your chance to shop these limited seasonal favourites - once they're gone, they're gone


The Frankie Raine Promise
🌡️ Temperature Regulating: Keeps babies warm in winter, cool in summer
🪶 Soft & Hypoallergenic: Perfect for sensitive skin.
🫧 Machine Washable: Easy care for busy parents
🪡 Locally made: Proudly designed & crafted in NZ
As a mum and Kiwi local, I know how important it is to choose baby clothes that are gentle on sensitive skin and kind to our planet. Frankie Raine uses only the finest ZQ Certified Merino Wool - sustainably sourced from New Zealand farms - to keep your baby cozy and safe
Frankie Raine ZQ Merino Newborn Essentials Gift Set
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Featured Collection
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Frankie Raine ZQ Merino Layette Set
Regular price $100.00 NZDRegular priceUnit price / per -
Frankie Raine ZQ Merino Bunny Hat & Cotton Harem Pants Set
Regular price From $55.00 NZDRegular priceUnit price / per -
Frankie Raine ZQ Merino Long Sleeve Flutter Tee
Regular price $40.00 NZDRegular priceUnit price / per -
Frankie Raine ZQ Merino Bunny Hat
Regular price $25.00 NZDRegular priceUnit price / per
Collections
What Our Frankie Raine Parents are Saying
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Rachel - From Auckland
"Ive purchased a number of pieces from Frankie Raine over the years as gifts for friends but this time round its for my baby. The quality of the clothing is great and so nice to be able to support local creatives."
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Ange - From Wellington
"Beautifully made and a lovely fit. Such soft fabric too, I'm going to need to order some more in the next size up!"
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Irene - From Levin
"The cutest little hat, beautifully made. This is my go-to shop for gifts for a new baby! Thanks very much again."
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Tayla - From Kennington
"Love love love these. Thank you so much they are perfect for our little man. Have been reccomending your products to everyone!"
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Tamar - From Canterbury
"Beautiful quality, so warm and true to size! This is absolutely adorable on my little one!"
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Noleen - From Waikato
"Gorgeous wee pants, well made and the size fitted well. Good communication and fast delivery."

About Frankie Raine
Im Kate, a Kiwi mum who believes babywear should be as pure and natural as the love we have for our little ones. Frankie Raine was born from my desire to provide babies with the gentlest, safest clothes, made right here in New Zealand from ZQ Certified Merino Wool.
Our Mission
To Support parents by offering sustainably made, high quality merino babywear that nurtures your baby and resects our environment.
Why Merino?
Merino is a natural miracle fiber - soft, breathable, and thermoregulating. Its perfect for sensitive newborn skin. We source only the finest ZQ Certified Merino from ethical New Zealand farms to ensure the highest quality and care.
Sustainability Commitment
We choose slow fashion, local production, and sustainable materials to minimize our environmental footprint and promote a better future for our tamariki.
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Ethical & Susainable
We use ZQ-Certified Merino, which guarantees no mulesing, animal welfare, and responsible farming. Every fiber is traceable back to a New Zealand farm
New Zealand Made
Perfect for newborns & sensitive skin
Sustainable Fashion
Easy care for bust parents
FAQs
What makes Merino better than cotton for babies?
Merino wool is naturally temperature regulating, breathable, and soft on delicate skin. It keeps your baby warm when its cool, and cool when its warm - making it perfect for all seasons! Plus its odor-resistant and east to care for.
Is Merino wool itchy?
Not at all! We use only ZQ-certified Merino, which is superfine and silky soft - no scratchiness here. Its gentle even on the most sensitive or eczema prone skin.
How do I wash Frankie Raine Merino?
All of our pieces are machine washable on a gentle or wool cycle. I personally use a gentle wool specific detergent and a warm wash, to keep it looking its best and working harder for longer. Dry flat or on a clothes airer out of direct sunlight. Merino is naturally stain and odour-resistant, so you'll find you need to wash it less often!
Where are your products made?
Every Frankie Raine piece is proudly handmade right here in New Zealand, using ethically sourced ZQ Merino. You're supporting local craftmanship with every Frankie Raine purchase.
What size should I choose?
Merino is naturally stretchy and has give, which means our garments grow with your baby. If you're unsure, check our
Is your packaging eco-friendly?
Mostly! We use recyclable, minimal packaging and avoid plastic wherever possible. For now, we ship in a plastic mailer to keep your Merino safe from NZ's unpredictable weather - but we are actively sourcing a compostable option.
Do you offer returns or exchanges?
Absolutely! If something doesn't fit or isn't quite right, we offer a 14 day return policy on unworn items. Just get in touch and we'll sort it out.
How long will my order take to ship?
Because each piece is handmade to order, please allow up to 3 business days for us to carefully create your item before it ships.
Once its ready, we'll dispatch it wih tracked shipping:
- NZ Orders: Usually arrive 1-2 business days after shipping.
- You'll receive tracking details as soon as your order is on the way.
We know you're excited - and promise its worth the wait ❤️