Why Merino Matters

Why Merino Matters

When it comes to dressing your newborn, not all fabrics are created equal. That why we choose ZQ-Certified Merino Wool - Natures miracle fiber.

Soft & Gentle

Merino is incredibly fine, making it buttery soft against delicate baby skin. No itch, no irritation - just natural comfort from day one.

Temperature regulating

Unlike cotton or synthetics, Merino responds to baby's body temperature - keeping them warm in winter and cool in summer. One layer, all seasons.

Naturally Breathable

Its unique structure wicks moisture away from the skin, helping to prevent overheating and sleeping baby dry, comfortable, and calm - especially while sleeping.

Ethical & Sustainable

We use ZQ-Certified Merino, which guarantees no mulesing, animal welfare, and responsible farming. Every fiber is traceable back to a New Zealand farm.

Odor & Stain Resistant

Merino stays fresh longer, meaning less washing, less waste, and more time soaking in baby cuddles.

Wrapped In Kindness

Every Frankie Raine piece is sewn slowly, from certified Merino, with the future of your baby and our planet in mind. Because your baby's first layers should be as pure as they are.